Campaign Development and Management
Development and implementation of inbound and outbound marketing programs that engage your target audiences, attracting them to your content, allowing you to track activity and interest in your products and or services.
Lead Generation
Establish a lead generation program based on your specific goals and business objectives. Create marketing campaigns designed to generate qualified sales leads and help boost your sales pipeline. Track prospect activity through lead scoring and determine the right time for direct outreach. Align leads with your sales qualification process and pipeline stages.
Prospect and Customer Segmentation
Identify and segment audiences to help focus your marketing and sales efforts, maximize resources, and target prospects through a clear understanding of their interests and expectations.
Sales Support and Enablement
Establish consistent marketing support for your sales team to effectively go-to-market with the messaging and content needed to engage prospects and win business. From development of go-to-market playbooks to creating custom content for prospects and client meetings, we can provide the support and enablement services to help your sales team in the field with the right messaging and materials to engage prospects and close business.
Marketing Metrics and Reporting
Establish the necessary metrics and reporting structure to evaluate the success of your campaigns and initiatives. Setup and evaluate reports that will identify where your campaigns are succeeding and where improvements should be made. From selection of marketing platforms to manage and track campaigns to dashboard setup and analysis support.
Event Planning, Design and Messaging
Event strategy and planning support to meet your business objectives. Trade show and event schedule recommendations, content and graphic creation. Development of trade show booth graphics, messaging and collateral and multimedia presentations. Develop custom events to engage target audiences, including Executive Forums, Roundtables and Client Forums.
